Henrik Bødker


In this installment of the Distribution Matters podcast, Henrik Bødker talks to co-host Lucy Martirosyan about how a messy and informal system of distribution helped to transform Vice from a free local magazine in Montréal into a global media brand.

This episode’s theme music is “Test Drive,” cc by nc 3.0 ccMixter user Zapac.

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When it comes to studying media distribution, one of the more useful insights from my field/disciplinary approach is…

Most recently I have approached issues of distribution from within journalism studies. A central argument from this perspective, an argument that I have been pushing myself, is that processes of distribution are merging with processes of meaning making. That has, to some extent, always been the case in the overall sense that the ways in which newspapers, for instance, was distributed across town were important for the publics created. In the digital landscape, however, journalistic texts are often attributed meaning through distribution, e.g. by being disseminated with likes and other comments on social media. This broadly means that we increasingly have to understand distribution as complex processes of meaning making. One approach to this is to discard the notion of distribution, with its connotations of content emerging from a centre to audiences, and instead talk about interlinked cultures of circulation. I argue for such a shift in “Journalism as Cultures of Circulation”, Digital Journalism 3(1), 2015; and I have developed some of the critical issues related to such a view in “Stuart Hall’s encoding/decoding model and the circulation of journalism in the digital landscape”

Distribution, as an area of study, is…

Distribution as an area of study is rightfully gaining more attention in relation to various types of media content. A significant part of this is linked to the increasingly complex ways that various poliical/cultural publics are constituted, maintained and challenged. In order to study such processes we are in need of additional methodologies that can help us trace the paths of content across contexts.

One thing I hope to get out of the preconference is…

At the preconference I hope to get insights related to distribution across a variety of media and time periods. My recent work on contemporary journalism has made me more and more interested in exploring some of these issues historically.

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